Beauty Advent Calendar
25 Days of Colour – Available to shop at thebay.com on Nov 1st
This holiday season, Hudson’s Bay celebrates 25 days of skin care and beauty surprises.
Loyalty Program
Refreshing the brand with fun photography, creative look & feel and engaging copy to re-engage customers with the fact that it’s easy to reward themselves with Hudson’s Bay Rewards.
Back to Routine
No matter what customers are getting back to - school, work or just a better sleep schedule - The idea to come up with the solutions and styles to make those routines easier and better than ever, all in one place.
Spring Home
The new minimalism with 70s inspired details, mid-century modern, industrial. Style for every space is all the season's home trends in one place.
Rise Little Earthling
Rise Little Earthling is all about playful, cozy style and letting your little one be themselves.
Kt. by Knix
Conceptualized and brainstormed the idea of brand Kt by Knix into an animation intro/end card, to help showcase and promote motion advertising paid media, such as Meta, Youtube and TikTok.
Valentine’s Day
Celebrating this season for every type of love, whether that’s with your partner, your best friend, or yourself.
Spring Hub
Inspire new and familiar audiences by showcasing a selection of curated Spring trends and brands across all categories; strengthen style credibility with mid-funnel solutions speaking to ‘how to use or style’ the products.
Children's Book
A short story telling for a children’s book with original drawings and illustrations. A little girl with big dreams, and her way to escape into a new world.